The silver jewellery market after the price boom
19.05.12
In early 2011, once manufacturers decided that they could no longer hold out on passing on price increases, the focus quickly shifted from reducing margins to stay price competitive to promoting superior product qualities.
The race to add value to silver led to designers studding silver pieces with precious stones, including diamonds, adding extra plating finishes or creating new alloys – such as Fope’s silver-palladium mix Silverfope - to combat tarnishing, or simply creating large heavy pieces that would command such a price as to push the brand into the next echelon of luxury by default.
Source: Professional Jeweller